Biotechnology as a solution to the ecological crisis of our time? It is difficult for society in general and politicians or financiers in particular to answer this question with Yes, as long as almost no company dares to write proudly about its product: Biotech inside! Obviously, the term does not have a positive enough connotation after the longstanding debate about genetic engineering in agriculture.
The European Biotechnology Network now wants to change this with a new offer. It has developed a biotech label that manufacturers can proudly print or stick on their products. The subtitles “Nature based” and “Bioscience for life” are intended to signal to consumers at a glance what this means. In addition, there is an individual subline that tells the potential buyer the particular benefit or advantage of this specific product in comparison to the conventional competition on the shelf.
In order to avoid „greenwashing“, the approval of the label is subject to strict criteria. A top-class panel of experts at the Network monitors compliance with these criteria.
Above all, the label must:
1. describe the main characteristics of the product,
2. communicate a positive message, and
3. not celebrate intermediate stages, but final solutions!