Biotech Label

The Label

Biotechnology as a solution to the ecological crisis of our time? It is difficult for society in general and politicians or financiers in particular to answer this question with Yes, as long as almost no company dares to write proudly about its product: Biotech inside! Obviously, the term does not have a positive enough connotation after the longstanding debate about genetic engineering in agriculture.

The European Biotechnology Network wants to change this with a unique branding and has developed a biotech label that manufacturers can proudly print or stick on their products. The subtitles “Nature based” and “Bioscience for life” are intended to signal to consumers at a glance what this means. In addition, there is an individual subline that informs potential buyers the particular benefits or advantages of this specific product compared to conventional competing products that may be on the shelf next to it.

To avoid „greenwashing“ and to be allowed to use the label, manufactures will have to meet stringent conditions. Therefore, a top-class panel of experts at the Network monitors compliance with these criteria.

Above all, the label must:
1. describe the main characteristics of the product,
2. communicate a positive message, and
3. not celebrate intermediate stages, but real solutions!

The technology must be unambiguously, which means it is:
1. knowledge-based
2. based on molecular basis/technology
3. purposive biological process

These goals are defined and may be complemented by others, such as a product’s:
1. new characteristics
2. positive impact on sustainability, biodiversity, health and social conditions
3. compostable or biodegradable under normal conditions

Partial solutions, in particular, are excluded. A disposable bag made up with 25% bioplastics may have a slightly improved ecological balance due to the renewable raw materials used – but because it remains a plastic bag that may persist as waste in the oceans for centuries, it will not be approved to carry the label. Moreover, the label shall not display pure substitution solutions with a view only to renewable resources, which lack the technological aspect.

Proposals from consumers and companies for products that could bear the Biotech label in the future are highly welcome by the European Biotechnology Network.


Writing pen

BIOMATEC is a young brand entirely dedicated to technical consumer products based on biotechnology. The first product soon to be launched on the market is a writing pen with special features: it is made with biopolymers. This is the biotechnological raw material from which its casing is made. All external casing components (casing, clip and push button) are made of polyhydroxyalkanoates (PHA), biobased and biodegradable. Microorganisms synthesize it by the fermentation of sugars or lipids and also biodegrade it again in a natural environment. No toxic nor harmful substances are used or brought about in the production of PHA. TÜV Austria, a leader in the certification of bioplastics, certifies that the PHA used for the pen is biodegradable even in natural environments such as seawater, fresh water and soil. A truly European project: the PHA is produced in Italy, the pen in Switzerland, BIOMATEC is based in Germany.


Visitors to INDUSTRIA BIOTEC were able to taste it for the first time: a new chocolate with special qualities. It is whole milk, has 0% added sugar or artificial sweeteners, consists of 50% fine cocoa and is 100% certified organic. The secret of its sweetness is organic erythritol, a naturally occurring sugar alcohol that is produced biotechnologically. This chocolate will soon be launched on the market and promises consumption without remorse. It is the first product ever to carry both the BIOTECH label and the European organic logo.

More information about sources of supply will be available here soon.